Samsung, the technology and smartphone giant, has partnered with the leading U.S. digital asset exchange, Coinbase, to give more than 75 million Galaxy smartphone users in the U.S. direct access to bitcoin trading and account services through the Samsung Wallet app.
This is the biggest consumer digital assets integration to date and marks Samsung’s move into digital finance. Both companies say the rollout will start in the U.S. and expand globally in the coming months.
Under the new partnership, Samsung Wallet users can now access Coinbase One, the exchange’s premium membership service that offers zero trading fees, priority support, and account protection against unauthorized access.
Eligible Galaxy users will get three months of Coinbase One for free and $25 credit after their first trade.
“Together with Samsung, we’re pairing their global scale with Coinbase’s trusted platform to deliver the best value for people to access crypto — starting with more than 75 million Galaxy users across the U.S., and soon around the world,” said Shan Aggarwal, Chief Business Officer at Coinbase.
Galaxy users can now explore and trade bitcoin and other digital assets directly within Samsung Wallet — the same place they already store payment cards, IDs, keys and transit passes. It’s a step closer to making bitcoin a part of everyday life for millions of smartphone users.
“Samsung Wallet is a trusted tool to millions of Galaxy users, and we’re continually working to find creative ways to enhance the experience with added functionality,” said Drew Blackard, Senior Vice President of Mobile Product Management at Samsung Electronics America.
“Coinbase is a leader in the industry, which made them the ideal partner to provide our users with seamless access to crypto.”
As part of the deal, Samsung Pay will now be available as a funding option for Coinbase accounts. Galaxy users can buy and trade bitcoin directly using the same app they use for everyday purchases.
It’s a one-stop shop for users who want to try bitcoin without juggling multiple apps. Coinbase says the Samsung Pay feature is already rolling out to select users in the U.S. and will expand to Canada and other international markets soon.
Coinbase, which just entered the S&P 500 and has a market cap of around $83 billion, has been expanding beyond trading. They now offer products in custody, payments, asset management, and derivatives.
Related: Custody Centralized? Coinbase Holds Keys to 90% of Bitcoin ETFs
The partnership with Samsung is also part of Coinbase’s push to reach everyday consumers, not just institutional investors.
By partnering with the world’s most popular smartphone brand, Coinbase gets access to one of the largest user bases in the world — over 1 billion active Galaxy devices globally.
